Category: Sports


For the founders of a fledgling athletic-shoe company, there is only one thing better for business than having an N.B.A star endorse your new shoes: have the league say the shoes will not be allowed on its courts at all.

Bouncy Shoes

That is what has happened to Athletic Propulsion Labs, maker of a $300 shoe that the company says allows basketball players to instantly jump higher, thanks to a springlike device hidden near the front of the shoe.

“In terms of marketing, this is probably the greatest thing that could have happened to our company, because it basically blew us up overnight,” said Adam Goldston, one of the company’s 23-year-old twin co-founders.

“And it validates the claim,” added his brother, Ryan.

Just like that, Athletic Propulsion Labs had the answer it wanted. On Tuesday morning, it sent out a news release titled, “NBA Bans Basketball Shoes by Athletic Propulsion Labs Based on League Rule against ‘Undue Competitive Advantage’ That Increases a Player’s Vertical Leap.”

Within hours, word of the N.B.A.’s “ban” of the shoes spread across countless media outlets online, like Yahoo, Sports Illustrated and ESPN. The Associated Press wrote a short article. The Los Angeles-based company sold as many shoes in one day as it did in the previous month, the Goldstons said (without revealing numbers). The company’s Web site,, crashed from the demand.


Now the site’s home page features the shoes, called Concept 1, under a large red stamp reading “Banned by the NBA.” Presumably, a much larger market than the 450-player N.B.A. — the millions of others who play basketball — will be intrigued.

It was an extraordinary case study in introducing a product.

My Take

Now thats what you call blessing in disguise++


Wayne Rooney(England and Manchester United)

Chelsea owner Roman Abramovich is willing to make Manchester United striker Wayne Rooney the highest paid player at Stamford Bridge in an effort to beat their Premier League rivals Manchester City in the race for the 24-year-old. Various Chelsea stars have publicly courted the Old Trafford talisman most notably John Terry, Salomon Kalou and Nicolas Anelka, while Sir Alex Ferguson plans to talk with David Gill at 10am this morning about the Rooney saga.(UK time of course)(Latest William Hill Odds on Rooney’s next club if he leaves: Man City 13/8, Chelsea 14/8, Real Madrid 9/2, Barcelona 6/1, Inter Milan 14/1, AC Milan 16/1, Arsenal 40/1, Liverpool 66/1, Bayern Munich 66/1, Everton 100/1)

In other latest stories…
Liverpool boss Roy Hodgson fears Manchester United could move for Fernando Torres if Wayne Rooney successfully engineers his move away from Old Trafford. The former Fulham coach is not naive enough to think Torres is untouchable by potential suitors but he remains hopeful the prolific Spaniard, who has looked out of sorts this season, will remain at Anfield.

Manchester City, Manchester United and Chelsea are all battling for the latest Sporting Lisbon prodigy to be dubbed ‘the next Ronaldo’, Bruma. The 15-year-old can sign professional terms on his 16th birthday on Sunday, and as a result the aforementioned Premier League trio are trying to entice him to England prior to committing to Lisbon, who intend to place a £17.6 million release clause in his contract.

My take

I, being a hardcore MUFC fan, want Rooney, Torres and Bruno to appear in the MUFC squad, that would be the best thing to happen, eh?;-)…

India win second test by 7 wickets…


Looks like India’s got a grip on the Aussies big time.

India has won again, this time crushing the kangaroos by 7 wickets,an amazing feat well achieved, and who’s responsible??? The great little master who looks younger and better than he ever was steering India to victory yet again with his double hundred in the first innings and an unbeaten 53 in the second, doesn’t look like the auusies have any reply for him, just no reply.

Also a mention has to be made of debutant Cheteshwar Pujara who hit a fluent 72 as India moved to the verge of winning the second cricket Test against Australia on Wednesday.

The hosts, set 207 runs to win on a wearing wicket in a minimum of 77 overs, went to tea on the fifth and final day at a comfortable 185-3 in their second innings at the Chinnaswamy stadium in Bangalore.

Veteran Sachin Tendulkar scored an unbeaten half-century and Rahul Dravid was on 21 not out.

Pujara, who was promoted to number three in place of Dravid, then added 57 for the third wicket with Tendulkar before he was bowled by Hauritz, who was by the way awarded a Test cap only because Venkatsai Laxman was injured.

There has got to be no doubt about who the man of the match would be after an exemplary performance, the ceremony would only be a formality as it would be handed over to the little master.

This must take the spirits of the men in blue and their captian Mahendra Singh Dhoni sky high leading up to their one day series starting on 17th against the Aussies itself, and then their matches with New Zealand next month and South Africa a little later…

The first test between India and Australia played at Mohali cannot be described in simple words. We have heard stories from our grandparents of unsung heroes emerging victories in fight with big persons. It was what happened when Laxman and Ishant Sharma wrote an eventful script to help India cross the line.
An eventful match was what you can say about it in the least, an amazing fightback by Laxman and Ishant Sharma(of all people).
It was a sight o behold, I unfortunately could not watch th whole thing live as I was at work but it was amazing even wtchin the commentary on
One of the greatest close encounters ever seen in recent times.
And believe it or not, the second ones turning out to be quite the same.
Wish the indian team good luck as they try to put the mighty aussies 2-0 down at home. Go india
And by the looks dhoni was really impressed by the way the match went, thus making very positivecomments.